About Me

Thank you for your interest in learning more about my ability to bring you high ROI by crafting communications that make sense for your organization or business.

I’m an award-winning Public Relations practitioner and communications strategist with over twenty-five years experience in understanding the key factors in
reaching target audiences. I joke that I could be blindfolded … hung from the mast of a pirate’s ship … in a rainstorm … at night and still produce a news release that gets picked up by media.

The ingredient that differentiates my writing lies in my life’s passion – helping
children and adults raised in an environment with mental illness learn to live with the emotional responses etched into their being. I’ve honed this passion into a
wellspring of awareness that allows me to tap into the psyche of corporate identity.

By doing so, I can precisely identify the key attributes of your mission, humanize
industry lingo, and add warmth to your stories to align with the right audiences
and get you the attention and recognition you deserve.

Awards & Recognitions

  • Communicator of the Year – International Association of Business Communicators
  • First place, Presidential Conspectus, special publication –  SUNY Council on University Advancement
  • Student success story was used in State University of New York Chancellor’s annual
    address, broadcasting primetime on mainstream media to millions (only one story a year used out of a million students), building brand reputation and enhancing local funding
  • Wrote and managed ranking application that led to fourth among all of the nation’s
    integrated health networks
  • Increased satisfaction of 13,500 health care system employees through internal
    communications while reducing costs and saving thousands in marketing expenses,
    earning recognition from medical chiefs and administration
  • Procured prominent national speakers, including EJ Dionne, to policy-making conference for Jim Wallis’ Sojourners
  • Holiday appeal featured in The Chronicle of Philanthropy
  • Paved the path for nonprofit to achieve recognition as leading worldwide resource on Down syndrome
  • Raised nearly $500,000 organizing a pro-am golf tournament to support people who have Down syndrome and live at Pathfinder Village
  • Myriad other from the Associated Press, PRSA, IABC, SUNY CUAD, local photography
    competitions and other honors


SEO Certified, HubSpot Academy – November 2022

State University of New York, Buffalo State College – B.A. Journalism, special education minor

On A Personal Note

I’ve traveled in all of the lower 48 states and 8 other countries and single-handedly renovated my entire midcentury home. I standup paddleboard (SUP) in the many local waterways and always find time to enjoy the scent of roses.

Steady hands make for satisfying results / photo by my Kodak-chemist dad at Fourth Lake, Adironacks, NY

Experience in Sarasota FL
from 2010 to Present

  • PR Practitioner – nonprofit organizations and small business support including Trio North Wildwood and Colonial Gables Homeowners Association
  • Short-Term Rental Host – superhost
    status earned repeatedly for personal
    interaction and attention to details
  • Proprietor of Garden Goddess srq –
    successfully generating clients to bring love into their landscapes through rehabilitation, renovation, creation and maintenance https://gardengoddess-srq.weebly.com/

please note that I wrote, designed and published both this website and Garden Goddess srq

Experience Prior to 2010

  • Monroe Community College, Rochester, New York – College Relations
  • Providence Health System, Portland, Oregon – Public Affairs
  • Scribe Services PR and Communications, New York & Portland  – Agency Owner
  • Pathfinder Village, Edmeston, New York – Public Affairs/Development
  • Newspaper Journalism: The Daily Star
    (at that time, a Dow Jones Company), Oneonta, New York; The Steuben Courier Advocate, Bath, New York